MEDIA CONTACT: Kaytee Long | Health Promotion Manager| O: 303-694-8012 | email@example.com
FOR IMMEDIATE RELEASE:
Weigh and Win “Spring into Action” Team Challenge
February 1 – April 30, 2015
DENVER, Jan. XX, 2015 – On Feb. 1, 2015, Coloradans will “Spring into Action” with the semiannual Weigh and Win Team Challenge. Teams comprised of four to eight people will compete across the state in two categories: average percentage of weight lost and HEALTHpoints accrued (earned for program participation).
All team members must weigh-in at least twice between Feb. 1 and April 30. The 2014 ‘Winter Weigh-Off’ Team Challenge consisted of 121 teams.
Prizes will be awarded to the top three teams in both categories, as will a $1,000 charitable donation to each winning team. Past recipients include American Cancer Society, Boys & Girls Club of Metro Denver, Colorado Coalition for the Homeless, Food Bank of the Rockies and Habitat for Humanity.
“I’m a single mom, I don’t have the money to donate myself,” said Weigh and Win 2014 ‘Winter Weigh-off’ Challenge winner Desiree Amaro. “Being able to make that big of a donation was sincerely rewarding.”
The average weight improvement for a successful Weigh and Win participant after one year in the program is 17.7 pounds or an 8 percent weight loss. For those who simply participate in the Team Challenge, the average weight lost is 16 percent more than a general Weigh and Win participant, while a Team Challenge captain loses an average of 26 percent more weight.
Normal incentives for weight loss apply.
“The Team Challenge is a great way to engage in the program while motivating your friends and family to join you,” said Lia Schoepke, Weigh and Win Program Manager. “The team-based structure provides extra motivation and the charitable donation adds an additional incentive.”
Participants must sign up for a free Weigh and Win account prior to joining the challenge. Create or join a team beginning Feb. 1, or any time after by visiting www.WeighandWin.com/TeamChallenge.
For questions, contact Weigh and Win at firstname.lastname@example.org or 303-694-8007.