MEDIA CONTACT: Kaytee Long | Health Promotion Manager| O: 303-694-8012 |C: 303-619-8571 | firstname.lastname@example.org
FOR IMMEDIATE RELEASE:
Coloradans are Losing Weight, and Keeping it off
Civic Health Program Weigh and Win Begins its 6th Year with 75,000 Enrollments and $480,000 Earned by Participants in Cash Rewards
App and Home Scale Option Set to Launch fall of 2016
DENVER, June 22, 2016 – incentaHEALTH’s Colorado civic health program, Weigh and Win, is entering its sixth year of statewide programming with 75,000 participants. Thanks to a continued partnership with Kaiser Permanente, daily health coaching and cash rewards for weight loss will continue to be offered for free to Colorado residents 18 and over. Through behavioral economics and gamification, the behavior change program has helped Coloradans lose over 240,000 pounds since it was initially offered in 2011.
Successful participants achieve and maintain an average weight loss of 20.4 pounds over a 36 month period. An average enrollee begins their journey at more than 50 pounds overweight. As an outcome-based platform, Weigh and Win proves that it is possible to lose weight, and keep it off.
“Our innovative programming has instilled sustainable behavior change for the masses,” said Lia Schoepke, Weigh and Win Program Manager. “The original goal in the first year was to enroll 3,000 participants, a goal we surpassed four times over. Now that we have reached 75,000 enrollments, more Coloradans than ever are reducing their risks of type 2 diabetes, heart disease, the need for certain medications, and some are even able to work for the first time in years.”
The average weight loss of a successful participant after one year in the civic health program is 8 percent, or about 18 pounds. To date, 49 percent of participants with two or more weigh-ins have achieved a 5 percent or more weight improvement after six months of involvement in Weigh and Win.
Weigh and Win is supported by Kaiser Permanente and additional community partners, in an effort to encourage healthy eating, active living and behavior change throughout Colorado.
“When this program first launched, we felt strongly that this would draw a lot of interest but we couldn’t predict the extent of its success. Here we are six years later and we’re pleased to see so many Coloradans who have embraced healthy and active lifestyles thanks to Weigh and Win,” said Jandel Allen-Davis, MD, vice president of government, external relations and research for Kaiser Permanente Colorado.
Last year alone, 15,000 Coloradans enrolled in Weigh and Win and 24 new kiosks were installed across the state. In total, 91 community kiosk locations are hosted statewide. A map of all partners and locations can be found at www.weighandwin.com.
In May 2016, Weigh and Win launched the newest version of its iPad app, offering a Spanish language weigh-in experience. The app is currently live at multiple locations including Bob L. Burger Recreation Center in Lafayette, Denver Health Medical Center, Denver Human Services, Mountain Family Health Center in Glenwood Springs, North Colorado Medical Center in Greeley, YMCA of Pueblo and the Yuma District Hospital.
Launching fall 2016, incentaHEALTH will offer the HEALTHspot®-@-Home Scale option, allowing participants to weigh-in from the comfort of their living room. The companion app will include a premium coaching option that provides daily nutrition and exercise plans plus cash incentives for weight loss. The HEALTHspot®-@-Home Scale will be available worldwide on Amazon.
“We are excited to see what the future holds,” said Schoepke.
Weigh and Win’s Second Annual Conference, “Driving Civic Health through Innovation and Collaboration” is set for Wednesday, Sept. 21, 2016 at the Cherry Hills Country Club. Tickets will be available late July 2016. Interested in becoming part of the movement, attending the conference or bringing the program to your community? Contact email@example.com.
Sign up for Weigh and Win at www.weighandwin.com or visit a local kiosk location. Text message health coaching is also available in Spanish by texting ‘únase’ to 303-500-1702. For questions, contact Weigh and Win at firstname.lastname@example.org or 303-694-8007.