MEDIA CONTACT: Kaytee Long | Health Promotion Manager | O: 303-694-8012 | C: 303-619-8571 | firstname.lastname@example.org
DENVER, Dec. 30, 2014 – ‘Ring in the New You’ with Kaiser Permanente supported program, Weigh and Win. The free community platform is helping Coloradans achieve New Year’s resolution weight-loss goals by providing technology-based coaching, fitness plans, weekly grocery lists and meal plans. Those who begin the program at an unhealthy weight (BMI ≥ 25) qualify for cash rewards. Additional prizes are awarded for adopting healthy behaviors. ‘Ring in the New You’ is designed to keep participants engaged after the initial New Year’s resolution hype fades.
According to a study done at the University of Scranton, the number one New Year’s resolution of 2014 was to “lose weight.” “Staying fit and healthy” followed at number five. Of the 47 percent of Americans who usually make New Year’s resolutions, only 64 percent maintain them past one month and 46 percent past six months. According to the same university study, only 8 percent of people are successful in achieving New Year’s resolution goals.
“When I started the Weigh and Win program, I weighed 390 pounds. Getting paid to lose weight was a real motivator for me,” said Carletta Alber, Weigh and Win success story. “I cannot even begin to tell you how much better I feel, both physically and emotionally. I have lost 180 pounds and earned $565 in cash rewards.”
The Weigh and Win semi-annual Team Challenge begins February 1, 2015. Participants put together teams of four to eight and compete with other teams across Colorado over a three month period. Prizes are awarded for average weight improvement (percentage) and average HEALTHpoints. HEALTHpoints are accumulated through opening Weigh and Win emails, receiving text message weight loss reminders, Facebook “Brags,” taking health quizzes, linking a Fitbit and journal entries. The top three teams in both categories receive prizes and a $1,000 charitable donation, in addition to normal incentives for weight loss. Last year, 121 teams participated in the challenge.
The average weight improvement for successful Weigh and Win participants after one year in the program is 17.7 pounds or an 8 percent weight loss. For those who simply participate in the Team Challenge, the average is 20.5 pounds lost, while Challenge team captains lose an average of 22.3 pounds (over a one year period).
“The New Year is an ideal time to make a lifestyle change,” said Lia Schoepke, Weigh and Win Program Manager. “Weigh and Win is a unique resource that provides the tools needed to change habits and begin living a healthy lifestyle.”
To date, more than 54,500 Coloradans have signed up for Weigh and Win as a commitment to health improvement, earning a total of $300,000 in cash rewards.
About Weigh and Win: As a free, first-of-its-kind community program, Weigh and Win utilizes verified weight loss data through patented photographed weigh-ins and provides Colorado adults with access to an effective weight management platform. The program engages participants with rewards tied to measured results and is aimed at decreasing obesity rates. Weigh and Win is primarily funded by Kaiser Permanente to complement the organization’s other efforts to increase healthy eating and physical activity throughout the state. Colorado residents 18 and over can sign up for free and will receive daily coaching on healthy eating and active living by email or text message. The coaching includes tips for weight loss, daily exercise and meal plans, weekly grocery shopping lists and more. Progress is tracked through quarterly weigh-ins at one of 56 community kiosk locations throughout the state. Success is rewarded with quarterly cash rewards for weight loss and maintenance, as well as monthly prize drawings for participating. Those who begin the program at an unhealthy weight (BMI ≥ 25) qualify for cash rewards. Sign up for free at www.weighandwin.com. Follow Weigh and Win on Facebook, Pinterest and Twitter.